When selecting a pillow, whether soft, medium, or firm, the most important consideration is the position in which you sleep:
Natural Pillows
Natural pillows are available in soft, medium or firm qualities. The softness or firmness depends upon the amount pure down clusters (which are soft) and fine feathers (which are firm) used to fill the pillow. Also the higher the quality of the down, the softer and loftier the pillow will be.
Fibre-filled pillows are ideal if you are allergic to feathers or down, or like to wash your pillow frequently (they wash and dry easily in domestic machines). All the pillows available from www.PureLivingCollection.com are filled with polyester clusters so they mould effortlessly around your head and neck and are easy to re-plump.
Memory foam is a temperature sensitive material that responds to your body heat, moulding to the exact shape of your head and neck. Memory foam pillows offer the most support, can help alleviate neck and spinal problems and even prevent snoring!