Which Pillow Do I Choose?
When selecting a pillow, whether soft, medium, or firm, the most important consideration is the position in which you sleep:

A soft pillow is ideal if you sleep on your tummy as a luxuriously soft pillow will provide a very gentle slope and not strain the muscles in your neck.
A medium pillow, which gently cradles and supports the head, is a good choice if you sleep flat on your back.
A firmer, denser, more supportive pillow (or pillows if you have wide shoulders) is/are the perfect choice for you if you sleep on your side as they hold their shape and so support the neck and spine.
A popular combination for those with wide shoulders is a firmer bottom pillow and a softer top pillow.
The second consideration, when choosing a new pillow, is your preferred type of filling.
Choose from our ranges of natural pillows; practical, hypoallergenic fibre-filled pillows; or, for those who suffer from neck problems, our range of memory foam pillows
Natural Pillows
Natural pillows are available in soft, medium or firm qualities. The softness or firmness depends upon the amount pure down clusters (which are soft) and fine feathers (which are firm) used to fill the pillow. Also the higher the quality of the down, the softer and loftier the pillow will be.
Ultra soft pillow
Most suitable for tummy sleepers or when used as a top pillow for side sleepers with wide shoulders
Hungarian goose down pillow @ £96.00 each, read on >
Soft to Medium pillows
Most suitable for tummy and back sleepers or when used as a top pillow for side sleepers with wide shoulders
Premium 90% goose down pillow @ £80.00 each, read on >
Firm Pillows
Most suitable for side sleepers
Goose Feather and Down Pillows @ £24.00 each, read on >
Duck Feather and Down Pillows @ £20.00 each, read on... >
Goose Feather and Down Box Edge Pillow @ £28.00 each, read on... >
Practical, Hypoallergenic Fibre-Filled Pillows
Fibre-filled pillows are ideal if you are allergic to feathers or down, or like to wash your pillow frequently (they wash and dry easily in domestic machines). All the pillows available from PureLivingCollection.com are filled with polyester clusters so they mould effortlessly around your head and neck and are easy to re-plump.
Soft to Medium Pillows
Most suitable for tummy sleepers or when used as a top pillow for side sleepers with wide shoulders
Perfect Balance Pillow (closest in feel to natural down pillow) @ £30.00 each, read on... >
Medium Pillows
Most suitable for tummy and back sleepers or when used as a top pillow for side sleepers with wide shoulders
So Soft Pillow @ £13.00 each, read on… >
Spundown Pillow, medium option @ £18.00 each, read on… >
Firm Pillows
Most suitable for side sleepers
Hollowfibre Pillows, a pair @ £17.00 each, read on >
Spundown Pillow, firm option @ £18.00 each, read on… >
Memory Foam Pillows
Memory foam is a temperature sensitive material that responds to your body heat, moulding to the exact shape of your head and neck. Memory foam pillows offer the most support, can help alleviate neck and spinal problems and even prevent snoring!
Firm Pillows
Most suitable for side sleepers
Contour Memory Foam Pillow @ £45.00 each, read on... >
Traditional Memory Foam Pillow @ £55.00 each, read on... >
Memory foam pillows with a softer feel
Most suitable for side or back sleepers who would like to benefit from the support and pressure relieving qualities of a memory foam pillow, but who prefer the shape and feel of a traditional pillow.
Goose down and Memory Foam Pillow @ £85.00 each, read on… >
Dual Support Pillow (Memory Foam and Cluster-fibre Pillow) @ £50.00 each, read on... >
Neck Soother Pillow @ £48.00 each, read on >
Once you have found the perfect pillow, help lengthen its lifetime by using a pillow protector.

